128.8M monthly readers. 218K referring domains. Cited by ChatGPT, Perplexity, Google AI & Gemini. Your article lives permanently on one of Britain's most-read national newspapers.
Verified via Ahrefs & DataForSEO • Updated March 2026
| Publisher | DR | Traffic | Shared Keywords |
|---|---|---|---|
| Daily Mail | 94 | 119.4M | 2.8M |
| The Sun | 93 | 82.5M | 1.2M |
| The Guardian | 94 | 97.3M | 3.1M |
The Mirror carries a Domain Rating of 93/100 (Ahrefs), backed by 198 million backlinks from 218,000+ referring domains — including 2,841 .edu and .gov sources. As one of Britain’s most trusted news brands since 1903, a single backlink from The Mirror passes exceptional link equity. That’s why SEO professionals and digital PR agencies consistently rank Mirror placements among the highest-value backlinks available in UK media.
Every month, The Mirror attracts 128.8 million visitors — 56% from the United Kingdom — ranking #1 for terms like “mirror news” (1.5M searches/month) and prominently for “celebrity news uk” (550K searches) and “uk breaking news” (368K searches). Publishing here puts your brand directly in front of the UK’s largest mainstream news audience.
AI Visibility Advantage: The Mirror is cited by ChatGPT, Perplexity, Google AI Overview, and Gemini across 683+ queries monthly. A placement on The Mirror doesn't just boost traditional SEO — it increases the probability of your brand appearing in AI-generated answers, a channel that's growing faster than organic search.
Among UK national newspapers, The Mirror competes with Daily Mail (DR 94), The Guardian (DR 94), and The Sun (DR 93). With a matching DR of 93 to The Sun, The Mirror offers premium-tier backlink authority. Our proprietary TBP Trust Score rates The Mirror at 93/100 — a composite of domain rating, spam score (just 6/100), dofollow ratio (82%), referring domain diversity, and AI visibility. Combined with a 121-year publication heritage, The Mirror represents elite UK news authority on tbpmedia.io.
Mirror press release placements start at $9,100 (you provide the article). Sponsored articles with writing included are $18,200. All options include permanent dofollow backlinks and Google indexing within 48 hours.
The Mirror has a Domain Rating of 93/100 (Ahrefs), with 198 million total backlinks from 218,000+ unique referring domains. 82% of these are dofollow links. The spam score is just 6/100, confirming a clean, high-authority backlink profile.
Yes. Every Mirror placement through tbpmedia.io includes up to 2 dofollow backlinks to your target URLs. Dofollow links pass full link equity (PageRank) to your website, directly boosting your domain authority and organic rankings.
Yes. The Mirror is actively cited by ChatGPT, Perplexity, Google AI Overview, and Gemini across 683+ queries per month. Publishing on The Mirror increases your brand's visibility in AI-generated answers — a metric tracked by our AI Visibility Score.
Press release placement: 5-7 business days. Sponsored article: 7-10 days. All placements are permanent, with Google indexing verified within 48 hours of publication.