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News & Media

Get Published on National Post — Permanent Backlink from a DR 88 Canadian News Authority

8.9M monthly readers. 124K referring domains. One of only two Canadian national newspapers. Your article lives permanently on one of Canada's most authoritative news platforms.

88 Domain Rating
8.9M Monthly Traffic
124K Ref. Domains
DoFollow Link Type
5-7d Turnaround
TBP Trust Score
90/100
nationalpost.com | | Canada | Est. 1998
National Post

National Post Publisher Analytics & Backlink Profile

Verified via Ahrefs & DataForSEO • Updated March 2026

Publisher Profile
DR 88 • Trust 90
Authority & Backlinks
DR 88
Backlinks86.0M
Ref. Domains124K
DoFollow Ratio75%
Spam Score3
Keywords & Traffic
8.9M
Organic Keywords130,364+
Monthly Traffic8.9M
Traffic Value$1.42M/mo
Top Position#2
AI Visibility
680
LLM Mentions680/mo
AI Citations286
AI Search Vol.3,200,000
LLMs CitingChatGPT, Perplexity, Google AI, Gemini, Claude
Audience & Geo
62
Canada Traffic62
United States Traffic18
United Kingdom Traffic4
India Traffic3
Competitors
DR 88
vs Globe and MailDR 90
Trust Score LeadOne of only two national newspapers in Canada — 28-year editorial legacy
AI CitationsCited by all 5 major LLMs as a primary source for Canadian news and politics
Keyword Overlap48K shared
Technical & Domain
92
SEO Score92/100
Domain Age28 years years (1998)
Tech Stack142 tools (WordPress (Flavor CMS))
HTTPSActive & Secure
Authority & Backlinks — Full Profile
×
Key Metrics
Domain Rating (Ahrefs)88 / 100
TBP Trust Score90 / 100
Total Backlinks86,000,000
Referring Domains124,000+
DoFollow Domains93,000
Details
DoFollow Ratio75%
.edu / .gov Links4,280
Spam Score3/100 (Very Low)
Top Ref. Domainglobeandmail.com (DR 90)
Top Social Ref.twitter.com (186K links)
A dofollow backlink from National Post (DR 88) is one of the most powerful Canadian media backlinks available. 124K referring domains, 4,280 .edu/.gov links, and a 28-year domain history.
Keywords & Organic Traffic — Full Data
×
Key Metrics
Organic Keywords130,364+
Monthly Organic Traffic8.9M
Traffic Value / Month$1.42M
#1 Keywordnational post (165,000 vol)
#2 Keywordcanada news (135,000 vol)
Details
#3 Keywordnational post news (40,500 vol)
#4 Keywordcanadian politics (27,100 vol)
Competitor #1Globe and Mail (DR 90)
Competitor #2CBC News (DR 92)
Competitor #3Toronto Star (DR 88)
National Post ranks for 130,364+ organic keywords and drives $1.42M worth of organic traffic monthly. Your press release gets indexed alongside content ranking for 'canada news' and 'canadian politics'.
AI Visibility & LLM Citations — Full Data
×
Key Metrics
LLM Mentions / Month680/mo
AI Search Volume3,200,000
AI Overview Citations286
LLMs Citing National PostChatGPT, Perplexity, Google AI, Gemini, Claude
Citation Growth+12% QoQ
Details
Top AI Query #1canada news today
Top AI Query #2canadian politics
Top AI Query #3national post opinion
Top AI Query #4canada economy
Citation RateCited in 22% of Canadian news queries
Publishing on National Post gives your brand prominent visibility in Canadian news AI-generated answers. National Post is cited by all 5 major LLMs across 680+ queries per month.
Audience Geography & Reach — Full Data
×
Key Metrics
Canada62 of traffic
United States18 of traffic
United Kingdom4 of traffic
India3 of traffic
Rest of World13 of traffic
Details
Monthly Visitors8.9M organic
Newsletter Subscribers1.8M+ (publisher-reported)
Social Followers3.2M+ (publisher-reported)
Primary AudienceCanadian professionals, policy makers & news readers nationwide
DistributionWeb, print, newsletters, social, Postmedia Network
8.9M monthly visitors with 62% from Canada — the strongest Canadian audience concentration of any national newspaper. 1.8M newsletter subscribers and 3.2M social followers.
Competitive Landscape — National Post vs Rivals
×
88
National Post
8.9M monthly traffic • 124K referring domains • DoFollow
PublisherDRTrafficShared Keywords
Globe and Mail9012.6M186K
CBC News9242.8M1.2M
Toronto Star889.8M142K
Trust Score Lead
One of only two national newspapers in Canada — 28-year editorial legacy
AI Citations
Cited by all 5 major LLMs as a primary source for Canadian news and politics
Key Advantage
Canada's most affordable premium national newspaper backlink at $1,950
National Post is one of only two national newspapers in Canada. At $1,950, it's the most affordable way to secure a backlink from a G7-country national newspaper on tbpmedia.io.
Technical Health & Domain Information
×
Key Metrics
SEO Score92 / 100
Accessibility95 / 100
Best Practices73 / 100
Domain Age28 years years (1998)
HTTPSActive & Secure
Details
Performance (Lighthouse)89 / 100
Domain Created1998
Domain Expires2027-07-08
Tech Stack142 tools (WordPress (Flavor CMS))
InfrastructurePostmedia Network, WordPress, Flavor CMS, Cloudflare
National Post scores 92/100 on SEO and 95/100 on Accessibility, runs on WordPress/Flavor CMS with Postmedia infrastructure (142 tech tools), and has a 28-year domain history.
Click any section above to see full details

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Why Buy a National Post Press Release or Guest Post?

National Post carries a Domain Rating of 88/100 (Ahrefs), backed by 86 million backlinks from 124,000+ referring domains — including an impressive 4,280 .edu and .gov sources. As one of only two national newspapers in Canada, a backlink from National Post carries extraordinary authority for SEO campaigns targeting Canadian and North American audiences. At $1,950, it’s the most affordable DR 88+ newspaper backlink on tbpmedia.io.

Every month, National Post attracts 8.9 million visitors — 62% from Canada, with significant traffic from the United States (18%), the UK (4%), and India (3%). The site dominates searches for terms like “national post” (165K searches/month), “canada news” (135K searches), and “canadian politics” (27.1K searches). Publishing here puts your brand alongside Canada’s most-read national news content.

National Authority Advantage: National Post is one of only two national newspapers in Canada (alongside The Globe and Mail). A placement here delivers nationwide Canadian credibility — the kind of editorial authority that regional papers simply cannot match. At $1,950, this is the most cost-effective national newspaper backlink in any G7 country.

National Post competes with Globe and Mail (DR 90), CBC News (DR 92), and Toronto Star (DR 88). While CBC has a higher domain rating, National Post’s Postmedia network distribution and editorial independence make it uniquely valuable. Our TBP Trust Score rates National Post at 90/100. Combined with 130K+ organic keywords, 4,280 .edu/.gov backlinks, and citation by all 5 major LLMs, National Post is the premier Canadian newspaper placement on tbpmedia.io.

Frequently Asked Questions About National Post Placements

How much does a National Post press release cost?+

National Post press release placements start at $1,950 (you provide the article). Sponsored articles with writing included are $3,900. All options include permanent dofollow backlinks and Google indexing within 48 hours.

What is National Post's Domain Rating and backlink profile?+

National Post has a Domain Rating of 88/100 (Ahrefs), with 86 million total backlinks from 124,000+ unique referring domains — including 4,280 .edu and .gov sources. The spam score is just 3/100, confirming one of the cleanest backlink profiles in Canadian media.

Does National Post provide dofollow backlinks?+

Yes. Every National Post placement through tbpmedia.io includes up to 2 dofollow backlinks to your target URLs. Dofollow links pass full link equity (PageRank) to your website, directly boosting your domain authority and organic rankings.

Is National Post cited by ChatGPT and AI search engines?+

Yes. National Post is cited by all 5 major LLM platforms — ChatGPT, Perplexity, Google AI, Gemini, and Claude — across 680+ queries per month. It's one of the most-cited Canadian news sources in AI-generated answers.

How long does it take to get published on National Post?+

Press release placement: 5-7 business days. Sponsored article: 7-10 days. All placements are permanent, with Google indexing verified within 48 hours of publication.

National Post • DR 88
$1950
Press Release
Sponsored Article
Editorial Review